swrve Reaches the Twenty-Year Evolutionary Arc

Dear Matt and Muriel

Though all things are impermanent, when a project such as swrve reaches the twenty-year evolutionary arc, it’s hard to imagine completion.

Its human nature to resist accepting an iterative passion project will conclude.
Its human nature to resist accepting a project’s form will and should change.
Its human nature to resist accepting a project’s stewards and their roles will re-define.

And yet, the two of you defy human nature's tendencies.

Given the healthy and visionary humans you are, the ways you grew swrve since its inception, it is no wonder your passion project continues.

For when creative and humane souls toil to grow a fine thing, warm their hands over it, nudge it toward endurance through ethical direction and excellent design, those energies want to evolve, not cease.

So today—and every day—we honor the persistent and attentive energies you’ve given.

For you made swrve, amidst industry giants, an option that communicates quality over quantity matters, community over scale has lasting integrity, and intentional design adds value and durability to life’s adventures.

You made a great company with people of all expressions; people who love nature, are devoted to Her care; people who appreciate attention to detail and the love and purpose imbued in it; people who work quietly, tenaciously, sometimes vividly—the Helpers—who make a better world; people who strive to be good ancestors.

You made trusted partnerships in close and faraway places, where your valuing of the local and international ways to link arms will keep informing our growing collaborative circle.

So please, humbly and sincerely accept our flowers, Matt and Muriel, as we greet the New Year and meet at swrve’s continuation.

Your founding energies, design excellence, and community-building achievements will continue to direct and inspire the next iteration.

-swrve