Dear Friends,

When we first wrote to you about closing swrve, we were filled with a mix of sadness, gratitude, and disbelief that our little idea — a single pair of knickers sewn in a tiny downtown LA studio — had grown into a 20‑year adventure that took us around the world and connected us with some of the most thoughtful, creative, and inspiring people imaginable.

You’ve heard us say it before, but it bears repeating: swrve was never just a business. It was a life we were lucky enough to live because you invested in us — not with venture capital, but with every purchase, every email, every story about where our clothing took you. You allowed us to build something small, stubborn, and deeply personal in an industry dominated by giants, and somehow we held our own for two decades. We remain humbled by that.

Over the past year and a half, as we began winding things down, we thought we were writing the final chapter. We were preparing to say goodbye, to clear out the last of our inventory, and to step into whatever came next for us. And then something unexpected happened — the kind of serendipity that feels scripted, the kind you only see in movies.

We found the right person to carry swrve forward. Actually, they found us.

Through a web of mutual friends and shared bike‑world connections, we discovered someone who not only understands what swrve is, but cherishes the same values that shaped it: quality over quantity, community over scale, and a belief that thoughtful design can make everyday adventures better. The alignment was instant. The trust was mutual. And the timing was perfect.

So today, we’re writing our final thank you and farewell as the proud parents of swrve.

Thank you for believing in a tiny mom‑and‑pop brand that tried to do things differently. Thank you for wearing our clothes to work, on rides, on travels, on trails, and through the stories of your lives. Thank you for the emails, the photos, the reviews; the ones that made us laugh, and the ones that made us cry. Thank you for letting us be part of your world for so long. It truly has been an honor to be a part of your lives.

swrve will always be our baby and we cannot wait to see the next chapter unfold under new guidance.

If you are curious to what we will be doing in the future, please sign up to keep up to date at random pieces, our new venture. We don’t actually know what exactly it will turn out to be, for now we are selling our remaining swrve inventory there (use the HereWeGo discount there too!), but that will be our new home on the world wide web.

Also! We're here to help! 

When we started swrve, we didn't really know anything about making clothes, or running a business.

We have learned a lot in the past 20 years, and are happy to share our hard-won knowledge to help you on your path.

We're good at designing functional apparel, combining the right design, fabrics, and trim to create exceptional pieces, and solving problems from design, sourcing, and through production.

We're also good at thinking big picture. Need help realigning your objectives, or figuring out what's next for your business? We're here to help.

Working on a new bike?

matt is a giant bike nerd and can help you build the perfect ride. He spends way too much time keeping up with the newest trends, technology, and gear, and also has nearly 40 years of obsessive bike nerd wisdom to make your bicycle dreams come true.

Reach out through random pieces, we’re only too happy to help.

Thank you for an amazing 20 years.

much love-
matt + muriel