News

Matt’s Bike Build Part 4: The Maiden Voyage

By Eastside Co Support

Matt’s Bike Build Part 4: The Maiden Voyage

There are three things that will lure me out of bed before dawn on a Sunday morning: the Tour of Flanders, Paris-Roubaix, and a first ride on a new bike. 

This year I’ll be getting all three out of the way on consecutive Sundays. 

For the first ride on the...

Read more >>


Ice Ice (Iceland) Baby

By Josh Caffrey

Hey there swrve family,

Before we confront the reality of being back to the grindstone, we wanted to take a moment and share some of the highlights from our trip to Iceland.

In a word, the experience was incredible.

Read more >>


Matt’s Bike Build Part 3: Giddy Up to Golden Saddle

By Todd Munson

Matt’s Bike Build Part 3: Giddy Up to Golden Saddle

There is a profound difference between assembling a bike and building a bike.

It is a level of nuance and perfection that goes completely unnoticed by the untrained eye but is deeply appreciated by those who know.

To handle the rebirth of his new Colnago...

Read more >>


Matt’s Bike Build Part 2: The Diablo is in the Details

By Todd Munson

Matt’s Bike Build Part 2: The Diablo is in the Details

(See part one here.)

The bicycle wheel and the pizza are two of the greatest round things ever invented.

To break them down into simple terms, they both start with common ingredients and how they end up all depends on the wheelbuilder or...

Read more >>


Mama! The Italian is Coming!

By Todd Munson

Mama! The Italian is Coming!

Matt has a new bike project and it is going to be awesome. 

In an age when road bikes are all about light weight carbon fiber frames with thru-axles and hydraulic disc brakes, Matt decided to kick it old-school with a vintage steel Colnago Tecnos frameset manufactured in the mid-to-late 90s. 

(If...

Read more >>


how to attach your swrve tool roll

By muriel bartol

Read more >>


swrve in Popular Mechanics

By muriel bartol

swrve in Popular Mechanics

Check out the September 2016 issue of Popular Mechanics and see our shorts in their "The Life" section.

 

Read more >>


welcome to our new site!

By muriel bartol

welcome to our new site!

what do you think? take it for a test drive and let us know!

we've made a few improvements:

  • finally! mobile friendly design!
  • better navigation
  • bigger & better photos
  • more legible text
  • new! filter products by season on the collections page

we hope you like it!

Read more >>