News

swrve Holiday Gift Guide

By Roxy Storm

swrve Holiday Gift Guide
A look at some of our most popular favorites that are perfect for the holiday season.

Need some inspiration for your holiday shopping? Need to point those special gift givers in your life in the right direction? 

Then look no further. 

We assembled a list of some of our most popular favorites that are perfect for holiday giving or receiving. 

for a limited time, take 15% off all of these...

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Coming soon: The CORDURA® Combat Wool™ Capsule Collection

By muriel bartol

Coming soon: The CORDURA® Combat Wool™ Capsule Collection

If you saw the announcement on The Radavist or the tease in our previous email (you read these, right?), then you know we have a big project in the works, our CORDRUA® Combat Wool™ Capsule Collection.


A little over a year ago, Matt discovered CORDURA® Combat Wool™...

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#MegaTour17 Recap: Memphis to NYC

By Eastside Co Support

#MegaTour17 Recap: Memphis to NYC

When we last heard from our intrepid travelers, they were en route from Dallas to Atlanta via Memphis.

From this point on, it was radio silence on the email front (not at all unexpected) but we saw the trip was going well thanks to the 'gram...

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Mt. Whitney Diary: A tale of 22 miles and Some Delicious French Fries

By muriel bartol

Mt. Whitney Diary: A tale of 22 miles and Some Delicious French Fries

Thursday, June 15, 2017

1:30 AM: Our surprisingly peaceful sleep at the Lone Pine Best Western comes to an end as our alarms nudge us awake. It's not even last call at the local bars, but it's time wake up and take a walk up Mt. Whitney. Joining Matt and me on...

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#MegaTour17 Part One: Texas

By Eastside Co Support

#MegaTour17 Part One: Texas

Our friends Pete, Johnnie, and Mick got an early start to summer adventure with #MegaTour17, a three week bike tour/Megabus road trip they created. Their journey will take them from the Lone Star State to the Big...

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Matt’s Bike Build Part 4: The Maiden Voyage

By Eastside Co Support

Matt’s Bike Build Part 4: The Maiden Voyage

There are three things that will lure me out of bed before dawn on a Sunday morning: the Tour of Flanders, Paris-Roubaix, and a first ride on a new bike. 

This year I’ll be getting all three out of the way on consecutive Sundays. 

For the first ride on the...

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Ice Ice (Iceland) Baby

By Josh Caffrey

Hey there swrve family,

Before we confront the reality of being back to the grindstone, we wanted to take a moment and share some of the highlights from our trip to Iceland.

In a word, the experience was incredible.

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Matt’s Bike Build Part 3: Giddy Up to Golden Saddle

By Todd Munson

Matt’s Bike Build Part 3: Giddy Up to Golden Saddle

There is a profound difference between assembling a bike and building a bike.

It is a level of nuance and perfection that goes completely unnoticed by the untrained eye but is deeply appreciated by those who know.

To handle the rebirth of his new Colnago...

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