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swrve

The swrve Taco Loop

The swrve Taco Loop

Posted on October 4, 2022


Happy National Taco Day!  A few nights ahead of today’s momentous event, we sent Matt and his domestique Todd out on a special mission- to ride bikes and eat tacos.  We didn’t plan it when we moved in over a decade ago but swrve HQ is now surrounded by some of the finest taco stands and trucks in Los Angeles, so many in fact that it would truly be an exercise in human endurance to try them all over the course of a single ride so Matt and Todd kept their adventure to some of their personal favorites. Let’s go…  Stop #1: Angel’s Tijuana Tacos  Less than a mile from the front door of swrve HQ, you’ll find Angel’s Tijuana...

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#bikela Eagle Rock Glassell Park Highland Park Northeast Los Angeles swrve swrve team Taco Stand Taco Truck tacos urban cycling
Bicycle Nomad and The Buffalo Soldiers Project

Bicycle Nomad and The Buffalo Soldiers Project

Posted on May 18, 2022


This June, swrve ambassador Erick Cedeño, aka Bicycle Nomad, will be set out on a solo journey from Missoula, MT to St. Louis, MO to retrace the 1897 route that was pedaled by the volunteer Bicycle Corps of the all Black 25th Infantry Regiment known as the Buffalo Soldiers. This monumental 1,900 mile ride was a test by the Army to see if the newly popular bicycle could be a feasible means of transport for troops. Along the way, the Buffalo Soldiers collected geographic and topographic data, documented route conditions, sources of supplies, and other information that could be useful to the military. Erick is using his 125th anniversary ride as an opportunity to acknowledge the role Black soldiers played in...

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25th Infantry bicycle nomad bicycle touring bike ride bikepacking buffalo soliders Erick Cedeño Fort Missoula Missoula summer swrve
How to Care for swrve Apparel

How to Care for swrve Apparel

Posted on April 12, 2021


Every garment we make is built to last a long time and with proper care, your swrve gear can stay looking new and last even longer.  Here are some easy-to-follow guidelines for extending the life of your swrve pieces.  Washing and drying: Heat and tumbling are the arch nemeses of virtually every piece of apparel. When it comes to washing and drying, we recommend a cold wash and rinse and skipping the dryer in favor of air drying with your garments laid flat. If you need to use a dryer, go for the lowest heat setting and the least vicious tumble. Detergent: The gentlest laundry detergent works best. We recommend steering clear of detergents with unnecessary components such as added scent...

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apparel care cordura cycling denim garment care outdoor apparel shorts swrve urban cycling apparel
Our Favorite Local Los Angeles Hikes and Rides

Our Favorite Local Los Angeles Hikes and Rides

Posted on March 10, 2021


Remember those 'choose your own adventure' books? That's what life in Los Angeles is like when it comes to outdoor activities. The possibilities are virtually endless and with nearly 300 sunny days a year, there's ample opportunity to get out and explore. What follows is a list of some of our collective personal favorites when it comes to hikes and rides around Los Angeles. Whether you're local or planning an LA getaway, we thought you might enjoy seeing what we like to enjoy when it's time to go play.The Staircases of Los Angeles  Highlights from the Painted Stairways Tour. Staircases are hiding in plain (and not so plain) sight all over Los Angeles, many of which were built as neighborhood shortcuts around the...

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#bikela adventure bike ride cycling hiking los angeles swrve swrve team
Seth Gottesdiener and The Great American Bike Ride

Seth Gottesdiener and The Great American Bike Ride

Posted on November 23, 2020


Some quarantine projects are more ambitious than others. Case in point, Seth Gottesdiener decided to ride his bike from Los Angeles to Washington D.C. and ask the same 10 questions to folks he interviewed along the way. His project is called The Great American Bike Ride and his journey was documented by a small film crew that plans to turn his journey and interviews into a documentary that captures this unique and delicate time in our nation's history. Seth took the time to do an interview with us so we could find out more about him and his epic ride. (In the interest of full disclosure, we sponsored Seth with apparel for him and masks for the crew and their interview subjects. Our discussion has...

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bicycle touring cycling documentary great american bike ride interview seth gottesdiener swrve trainer seth g usa
Electric Bikes Have the Power to Change the World

Electric Bikes Have the Power to Change the World

Posted on November 2, 2020


A member of the swrve team recently picked up an electric cargo bike and is now convinced that e-bikes are the future.

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bikeLA cargo bike e-bike los angeles radpower bikes radwagon 4 swrve swrve team trader joes urban cycling
We’re growing! (A lot of veggies.)

We’re growing! (A lot of veggies.)

Posted on June 17, 2020


Things are in full bloom with the swrve team. Gardening has become a hobby that we all really dig 😜 and with the official arrival of summer, there is still plenty of time for you to get in on the fun and satisfaction of growing your own food.  As you’ll see from our personal plots, you don’t need a lot of space or big a time commitment to have thriving crops. Even a container in a windowsill can produce a lot of tasty herbs or microgreens that grow fast and make a nutritious addition to virtually any meal.  One of the best guides out there for seeing what (and when) to plant in your local area is the Farmers’ Almanac. Both...

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gardening swrve swrve team urban gardening
swrve: Matt’s Annual Spring Classics Preview

swrve: Matt’s Annual Spring Classics Preview

Posted on March 3, 2020


Spring Classics season is Matt's favorite part of the pro racing calendar so he put together a preview of the first half of the classics calendar and a breakdown of riders to watch.

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cycling professional cycling racing spring classics swrve
The Process: Made-in-USA swrve Jeans

The Process: Made-in-USA swrve Jeans

Posted on November 11, 2019


A behind-the-scenes look at all the steps that are part of bringing a run of made-in-USA swrve jeans to market.

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design jeans made-in-usa outdoor apparel sewing swrve urban cycling apparel USA
Grinduro! 2019 Report

Grinduro! 2019 Report

Posted on October 1, 2019


When a top 10 Paris-Roubaix finisher checks on your well being, that's probably a good sign you may have bitten off a little more than you can chew. To properly set the scene, do you remember in the original Rocky how there was a neighborhood Doo-wop group that would spend their evenings on the streets of Philadelphia harmonizing tunes while gathered around a trash can fire? That was us this past Saturday at Grinduro! but instead of the streets of Philly, we were high up in the Sierra Nevada mountains huddled around a campfire and instead of singing some oldies, we were muttering to ourselves about the frigid situation we paid to put ourselves in. And the icing on our frozen avocado...

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adventure bike ride cycling grinduro quincy swrve swrve in the wild
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