we showed at Capsule New York this past week and they included our lightweight _blk label shorts in their round-up of the show! thanks! check it out   you can find the shorts here

the cotton / Modal® tops are here! we’ve re-upped our stock on our current styles, and we have a NEW! item to announce: HENLEY TOPS!in 2 versions: 1: classic Henley long sleeve with 3-button placket and stand-up collar  2: Henley with woven chest pocket and cuffs. woo hoo! click images above for more info.

we recently came back from Alaska and wanted to share some photos of this amazing trip. even the plane ride up was pretty spectacular, here are the 3 sisters in Oregon three sisters in Oregon on the way to Alaska we landed in Fairbanks at 11p, picked up our rental, and headed straight to the highest peak around to check out the northern lights. they were spectacular that night: an incredibly bright, vivid, and crystal clear curtain of lights dancing in the sky. greens with violet and pink highlights, as if you were seeing watercolor being applied from below, looking up, the colors dripping down. words do not do the lights justice, and neither do photos really because to take...

What: swrve Warehouse SaleWhen: Saturday, March 14 (11am – 3pm)Where: Swrve World Headquarters/VeloLove3421 Verdugo Rd Los Angeles, CA 90065 (Google Map Link) Deets: Our annual warehouse sale is back! This is your chance to save BIG on our goodies. We’re talking tons of crazy, amazing deals up to 90% off. (That is not a typo.) Get set for summer with some fresh shorts or knickers. Select WWR pants and _blk label jeans will be50% off. Plus, many VeloLove goodies will be on sale too! Books, bags, flasks, accessories, aka all the fun stuff, so you can stock up on gifts for your favorite cyclist (and that can include yourself). But wait! There’s more! Because our last sale was so much...

a big thank you for everyone who entered our #swrve14winter Instagram photo contest!!!it was great to see all the great photos though very difficult to pick winners, but here they are, in no particular order:   ICE SKATINGall the way from the Netherlands, @mauritslc skating with great form on a frozen lake CYCLING@krystofandres riding in the Sierras, beautiful shot!   BOULDERING@leland_instalam making the most of the   s t r e t c h   of our mid-weight trousers. work it!   HIKINGnice job @johntlange! what a beautiful mountain top you conquered! AND BECAUSE CATS@ajs4 knows how to Photoshop a winning entry thank you again everyone who entered the contest and congratulations to the winners!

Every so often we hear from our customers about how our gear performs out in the wild. From riding a desk at school or the mean streets as a messenger, or on a cross country tour, we’ve heard some pretty great stories and have been given a glimpse at some amazing adventures. A recent email from our customer Alex raised the vicarious adventure bar to a whole new level. (Let’s just say that if we suddenly vanish for a while we might be following in Alex’s footsteps.) Back in December, Alex picked up some Lightweight Trousers from us for a trip to South America with his girlfriend. Before submitting his order, he wrote with some technical questions and ended up...