Discerning Cyclist, a cycling website out of the UK with a focus on cycling apparel, recently published a list of the top cycling jeans for men and women. We’re big fans of their site and very comprehensive reviews so were delightfullygobsmacked to find that our Cordura Jeans were in at number one. They went up some pretty elite company and it sounds like they came away as the “people’s champion” among the Discerning Cyclist squad. “One name that came up time and time again when asking about people’s favourite bike jeans was that of Swrve…  Basically, these jeans tick box after box.” Head over to Discerning Cyclist to read the rest of the rest of the review. swrve Cordura Jeans getting put...

check out October’s Outside magazine for a collection of great articles, and it just happens to include our Milwaukee jacket !!! (pg. 96) it says:BEST FOR: Stormy Bike Commutingswrve Milwaukee ES $150Despite its clean urban aesthetic, there’s more to this soft shell than meets the eye. it’s loaded with bike-friendly features like a drop tail, reflective hits, pit zips, four-way stretch, a huge zippered stash pocket, and double cuffs to keep drafts out of the sleeves. A light fleece lining and TPU middle layer tolerates wild autumn weather, making for a happier ride and an easier transition to the office. swrve.us”  

U.K. cyclist extraordinaire Tim Wiggins recently put the cigarette cut version of our Durable Cotton Shorts to the test. We’re thrilled to share the news that they emerged from the other side of the wringer with flying colors. To quote Tim’s review, “It seems that Swrve have done it again with the Durable Cotton Cigarette Cut Shorts. They’ve produced a product that looks great both on and off the bike, but also a product that feels great to ride in, and has a significant amount of useful functionality. Built to last, and built to ride; these are sure to become a staple part of my wardrobe for a while to come.” As a cyclist who racks up a LOT of...

click image to see story on Outside website

we showed at Capsule New York this past week and they included our lightweight _blk label shorts in their round-up of the show! thanks! check it out   you can find the shorts here

the cotton / Modal® tops are here! we’ve re-upped our stock on our current styles, and we have a NEW! item to announce: HENLEY TOPS!in 2 versions: 1: classic Henley long sleeve with 3-button placket and stand-up collar  2: Henley with woven chest pocket and cuffs. woo hoo! click images above for more info.

we recently came back from Alaska and wanted to share some photos of this amazing trip. even the plane ride up was pretty spectacular, here are the 3 sisters in Oregon three sisters in Oregon on the way to Alaska we landed in Fairbanks at 11p, picked up our rental, and headed straight to the highest peak around to check out the northern lights. they were spectacular that night: an incredibly bright, vivid, and crystal clear curtain of lights dancing in the sky. greens with violet and pink highlights, as if you were seeing watercolor being applied from below, looking up, the colors dripping down. words do not do the lights justice, and neither do photos really because to take...

What: swrve Warehouse SaleWhen: Saturday, March 14 (11am – 3pm)Where: Swrve World Headquarters/VeloLove3421 Verdugo Rd Los Angeles, CA 90065 (Google Map Link) Deets: Our annual warehouse sale is back! This is your chance to save BIG on our goodies. We’re talking tons of crazy, amazing deals up to 90% off. (That is not a typo.) Get set for summer with some fresh shorts or knickers. Select WWR pants and _blk label jeans will be50% off. Plus, many VeloLove goodies will be on sale too! Books, bags, flasks, accessories, aka all the fun stuff, so you can stock up on gifts for your favorite cyclist (and that can include yourself). But wait! There’s more! Because our last sale was so much...

a big thank you for everyone who entered our #swrve14winter Instagram photo contest!!!it was great to see all the great photos though very difficult to pick winners, but here they are, in no particular order:   ICE SKATINGall the way from the Netherlands, @mauritslc skating with great form on a frozen lake CYCLING@krystofandres riding in the Sierras, beautiful shot!   BOULDERING@leland_instalam making the most of the   s t r e t c h   of our mid-weight trousers. work it!   HIKINGnice job @johntlange! what a beautiful mountain top you conquered! AND BECAUSE CATS@ajs4 knows how to Photoshop a winning entry thank you again everyone who entered the contest and congratulations to the winners!

Every so often we hear from our customers about how our gear performs out in the wild. From riding a desk at school or the mean streets as a messenger, or on a cross country tour, we’ve heard some pretty great stories and have been given a glimpse at some amazing adventures. A recent email from our customer Alex raised the vicarious adventure bar to a whole new level. (Let’s just say that if we suddenly vanish for a while we might be following in Alex’s footsteps.) Back in December, Alex picked up some Lightweight Trousers from us for a trip to South America with his girlfriend. Before submitting his order, he wrote with some technical questions and ended up...