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News

swrve Holiday Gift Guide

swrve Holiday Gift Guide

Posted on November 27, 2017


A look at some of our most popular favorites that are perfect for the holiday season.

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christmas gift guide holidays swrve
Coming soon: The CORDURA® Combat Wool™ Capsule Collection

Coming soon: The CORDURA® Combat Wool™ Capsule Collection

Posted on August 2, 2017



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capsule collection combat wool cordura kickstarter outdoor apparel swrve urban cycling apparel
#MegaTour17 Recap: Memphis to NYC

#MegaTour17 Recap: Memphis to NYC

Posted on July 5, 2017


When we last heard from our intrepid travelers, they were en route from Dallas to Atlanta via Memphis. From this point on, it was radio silence on the email front (not at all unexpected) but we saw the trip was going well thanks to the 'gram and #MegaTour17. What follows is a city-by-city recap as told to us by Mick.  Memphis, TN  Our longest leg in a Megabus preceded our shortest pitstop. We were in Memphis for only a day. The rain was a good excuse to catch up on sleep after 30 non-stop hours but when the weather broke we were able to get out for a pedal and explore some the beautiful trails and bike paths before departing.  Atlanta, GA...

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Mt. Whitney Diary: A tale of 22 miles and Some Delicious French Fries

Mt. Whitney Diary: A tale of 22 miles and Some Delicious French Fries

Posted on June 21, 2017


Thursday, June 15, 2017 1:30 AM: Our surprisingly peaceful sleep at the Lone Pine Best Western comes to an end as our alarms nudge us awake. It's not even last call at the local bars, but it's time wake up and take a walk up Mt. Whitney. Joining Matt and me on this trek is our friend Leilani, who came out from Philadelphia for the fun. While she didn't have big mountains to train on like Matt and me, she's an avid runner and got her conditioning in by adding a lot of uphill sprints to her regimen. Plus, she's one of the most accomplished people we know; if she can manage a full-time career and two little boys while getting in the...

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adventure hiking marmots modal cotton mt whitney
#MegaTour17 Part One: Texas

#MegaTour17 Part One: Texas

Posted on June 5, 2017


Our friends Pete, Johnnie, and Mick got an early start to summer adventure with #MegaTour17, a three week bike tour/Megabus road trip they created. Their journey will take them from the Lone Star State to the Big Apple with a few pit stops in-between to visit with friends and family and explore new cities.  Along the way they'll be putting some of our gear to the test.  The first leg of their trip started in Austin. Johnnie and Mick flew in and scooped up Pete, who recently relocated to the Texas capital. After a couple days of exploring (and being treated to a five hour lightning show), it was time to break out of the Austin city limits and head...

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#megatour17 100tacos adventure austin dallas road trip swrve texas
Matt’s Bike Build Part 4: The Maiden Voyage

Matt’s Bike Build Part 4: The Maiden Voyage

Posted on March 27, 2017


There are three things that will lure me out of bed before dawn on a Sunday morning: the Tour of Flanders, Paris-Roubaix, and a first ride on a new bike.  This year I’ll be getting all three out of the way on consecutive Sundays.  For the first ride on the new-to-me Colnago Tecnos, (you can catch up on its journey here, here, and here) I took it out for an early morning spin on what's become my go-to loop.  With the specialness of New Bike Day, I came to a new appreciation of how fortunate I am to have a perfect 22 mile ride that starts out the front door of swrve HQ.  Here’s how it shakes down.  It starts...

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bikeLA colnago tecnos diablo wheelworks golden saddle cyclery griffith park matt's bike swrve
Ice Ice (Iceland) Baby

Ice Ice (Iceland) Baby

Posted on March 21, 2017


Hey there swrve family, Before we confront the reality of being back to the grindstone, we wanted to take a moment and share some of the highlights from our trip to Iceland. In a word, the experience was incredible. In a few more more words, we can’t recommend adding Iceland to your bucket list of travel destinations strongly enough. We’ve dreamed of visiting for years and we can’t wait to go back for a return visit. The scenery is so stunning and magnificent that you don’t realize how little words and pictures do it justice. Then you find yourself standing on a black sand beach in Sólheimasandur, in the shadow of a DC-3 that was left to decompose after it...

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adventure iceland lauf forks road trip swrve
Matt’s Bike Build Part 3: Giddy Up to Golden Saddle

Matt’s Bike Build Part 3: Giddy Up to Golden Saddle

Posted on March 8, 2017


There is a profound difference between assembling a bike and building a bike. It is a level of nuance and perfection that goes completely unnoticed by the untrained eye but is deeply appreciated by those who know. To handle the rebirth of his new Colnago (parts 1 and 2 are here and here), Matt turned to Mike Kalenda of Golden Saddle Cyclery, located just across the Los Angeles River from swrve’s World Headquarters. If you ride a bike and have an Instagram account, there’s a good chance Golden Saddle Cyclery has appeared on your radar at one time or another. In only a few short years, Kyle and the gang have established GSC as a vital hub for the Los...

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colnago colnago tecnos golden saddle cyclery instagram los angeles matt's bike swrve
Matt’s Bike Build Part 2: The Diablo is in the Details

Matt’s Bike Build Part 2: The Diablo is in the Details

Posted on February 20, 2017


(See part one here.) The bicycle wheel and the pizza are two of the greatest round things ever invented. To break them down into simple terms, they both start with common ingredients and how they end up all depends on the wheelbuilder or chef.   After mulling enough wheel options to fill an Excel spreadsheet, Matt decided to stick to the familiar and try the new, while entering a deeper realm of bike geekery. “I enjoy comparative research, apparently,” says Matt. “I generally start with products (or companies) I’ve heard good things about, something I think looks really good, or someone that’s maybe pushing a new direction while leaning towards smaller companies. In the end, I try to strike the best...

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#bikela boyd cycling cycling diablo wheelworks matt's bike sapim swrve wheelbuilding wheels white industries
Mama! The Italian is Coming!

Mama! The Italian is Coming!

Posted on February 7, 2017


Matt has a new bike project and it is going to be awesome. In an age when road bikes are all about light weight carbon fiber frames with thru-axles and hydraulic disc brakes, Matt decided to kick it old-school with a vintage steel Colnago Tecnos frameset manufactured in the mid-to-late 90s. (If you need to pause for a moment to come to terms with the fact that something from the 1990s is now considered vintage, take all the time you need. We went through the grieving process ourselves. The Pixies really helped.) We cornered Matt for some details about why he went for the Tencos, one of the rarer frames in Colnago’s storied history. Here’s what he had to say:“I think bike...

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colnago colnago tecnos diablo diablo wheelworks golden saddle cyclery matt's bike swrve vintage bikes
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