BIG NEWS!
The swrve Taco Loop
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Happy National Taco Day! A few nights ahead of today’s momentous event, we sent Matt and his domestique Todd out on a special mission- to ride bikes and eat tacos. We didn’t plan it when we moved in over a decade ago but swrve HQ is now surrounded by some of the finest taco stands and trucks in Los Angeles, so many in fact that it would truly be an exercise in human endurance to try them all over the course of a single ride so Matt and Todd kept their adventure to some of their personal favorites. Let’s go… Stop #1: Angel’s Tijuana Tacos Less than a mile from the front door of swrve HQ, you’ll find Angel’s Tijuana...
World Car Free Day Giveaway
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We partnered up with a handful of other brands to put together a great giveaway. See below for ways to enter to win! Winner will be selected on World Car Free Day, 9/22/ 2022 Good luck! World Car Free Day Giveaway
Bicycle Nomad and The Buffalo Soldiers Project
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This June, swrve ambassador Erick Cedeño, aka Bicycle Nomad, will be set out on a solo journey from Missoula, MT to St. Louis, MO to retrace the 1897 route that was pedaled by the volunteer Bicycle Corps of the all Black 25th Infantry Regiment known as the Buffalo Soldiers. This monumental 1,900 mile ride was a test by the Army to see if the newly popular bicycle could be a feasible means of transport for troops. Along the way, the Buffalo Soldiers collected geographic and topographic data, documented route conditions, sources of supplies, and other information that could be useful to the military. Erick is using his 125th anniversary ride as an opportunity to acknowledge the role Black soldiers played in...
Harley's looking for her forever home!
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We've been fostering Harley since August of 2020, and she's ready for her forever home! Harley's story We found Harley running down a lane of traffic on a busy street looking lost and scared. With the help of 3 other motorists, we were able to corral her, put a lead on her, and take her to the sidewalk. She did not trust us at first, but after sitting with her for 1-1/2 hours, she finally would look at us, sniffed at us, and finally took some water we offered. Once she felt sufficiently safe, she jumped in the car with us, and we headed straight to the vet (after a quick stop at home to get some food) to get...
How to Care for swrve Apparel
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Every garment we make is built to last a long time and with proper care, your swrve gear can stay looking new and last even longer. Here are some easy-to-follow guidelines for extending the life of your swrve pieces. Washing and drying: Heat and tumbling are the arch nemeses of virtually every piece of apparel. When it comes to washing and drying, we recommend a cold wash and rinse and skipping the dryer in favor of air drying with your garments laid flat. If you need to use a dryer, go for the lowest heat setting and the least vicious tumble. Detergent: The gentlest laundry detergent works best. We recommend steering clear of detergents with unnecessary components such as added scent...
Our Favorite Local Los Angeles Hikes and Rides
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Remember those 'choose your own adventure' books? That's what life in Los Angeles is like when it comes to outdoor activities. The possibilities are virtually endless and with nearly 300 sunny days a year, there's ample opportunity to get out and explore. What follows is a list of some of our collective personal favorites when it comes to hikes and rides around Los Angeles. Whether you're local or planning an LA getaway, we thought you might enjoy seeing what we like to enjoy when it's time to go play.The Staircases of Los Angeles Highlights from the Painted Stairways Tour. Staircases are hiding in plain (and not so plain) sight all over Los Angeles, many of which were built as neighborhood shortcuts around the...
Seth Gottesdiener and The Great American Bike Ride
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Some quarantine projects are more ambitious than others. Case in point, Seth Gottesdiener decided to ride his bike from Los Angeles to Washington D.C. and ask the same 10 questions to folks he interviewed along the way. His project is called The Great American Bike Ride and his journey was documented by a small film crew that plans to turn his journey and interviews into a documentary that captures this unique and delicate time in our nation's history. Seth took the time to do an interview with us so we could find out more about him and his epic ride. (In the interest of full disclosure, we sponsored Seth with apparel for him and masks for the crew and their interview subjects. Our discussion has...
Electric Bikes Have the Power to Change the World
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A member of the swrve team recently picked up an electric cargo bike and is now convinced that e-bikes are the future.
Say Hello to Matt's New Dream Ride
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Back in August, we teased it.Now it’s time for the grand reveal of a project that started way back in 2016. Say hello to Matt’s latest bike build! With this build, Matt used a mid 90s Eddy Merckx MX Leader to create an homage to one of his favorite Merckx team bikes of the ‘80s and equipped it to be in regular rotation. This sleekly sculpted steel machine is not a Sunday Special. It’s to be ridden and ridden often.The assembly was handled by the steady hands of Simon, the head mechanic at The Cub House. Along with being a favorite local shop, The Cub House is the home of Team Dream. When we get back to normal times, The Cub...
We’re growing! (A lot of veggies.)
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Things are in full bloom with the swrve team. Gardening has become a hobby that we all really dig 😜 and with the official arrival of summer, there is still plenty of time for you to get in on the fun and satisfaction of growing your own food. As you’ll see from our personal plots, you don’t need a lot of space or big a time commitment to have thriving crops. Even a container in a windowsill can produce a lot of tasty herbs or microgreens that grow fast and make a nutritious addition to virtually any meal. One of the best guides out there for seeing what (and when) to plant in your local area is the Farmers’ Almanac. Both...