A behind-the-scenes look at all the steps that are part of bringing a run of made-in-USA swrve jeans to market.

When a top 10 Paris-Roubaix finisher checks on your well being, that's probably a good sign you may have bitten off a little more than you can chew. To properly set the scene, do you remember in the original Rocky how there was a neighborhood Doo-wop group that would spend their evenings on the streets of Philadelphia harmonizing tunes while gathered around a trash can fire? That was us this past Saturday at Grinduro! but instead of the streets of Philly, we were high up in the Sierra Nevada mountains huddled around a campfire and instead of singing some oldies, we were muttering to ourselves about the frigid situation we paid to put ourselves in. And the icing on our frozen avocado...

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We spoke with Jay Palladino about preventing and treating repetitive strain injuries. Learn a little about how Sports Medicine Acupuncture has helped us deal with these types of injuries.

Welcome to the holiday season!  If you haven't visited our site since this time last year, or you're looking for a digital wishlist to share with those special people in your life who might be in the market to buy you a gift, we assembled a gift guide of some of our newest offerings and most popular products. For a limited time, you can save 15% on the items listed below and across our site when you enter the code TISTHESEASON2018 at checkout. MODERNE 22oz Purist® Water bottles - $12.50 ea.  Even the cyclist who has everything can never have enough water bottles. The MODERNE bottle is our latest design and you can mix-n-match the bottle/cap for the ultimate in color customization....

continued from Part 5 we woke up to an early morning overcast sky to find ourselves in an empty field on a hilltop with a view of the surrounding area, the sounds of birds and insects filling the air. soon we heard a motorcycle in the distance. we were a little worried that we had camped on someone's land without permission, so when it got closer and came over, we were a tad apprehensive. but, of course, he just wanted to ask if everything was well. we thanked him for his concern and took the opportunity to inquire how to get to the sanctuary. he told us to keep following the road we had taken and said we would soon be...

Continued from Part 4 we slept in that morning, recovering from the long and arduous day before. we awoke in the tranquility of the Kimana Camp for the second morning in a row, and as we slowly packed up and prepared to leave, we noticed Nelson dressed in his traditional garb, most likely waiting for us to rise. we waved and he came over, friendly and jovial as usual, and invited us to stop by his Masai village before we left. we loaded up the car and headed over, baboons shadowing us on the walk. we were very exited and deeply honored to be invited to enter the complex. as we arrived, we were greeted by chickens and cows engrossed in their...

continued from Part 3 The Mara Triangle!   The Mara Triangle is the North-Western part of the Maasai Mara National Reserve, Kenya, and is managed by the not-for-profit organization The Mara Conservancy on behalf of Trans-Mara County Council. Divided from the rest of the Maasai Mara National Reserve by the Mara River, the 510 square km Mara Triangle is less visited and less crowded, often with many more game animals grazing on the plains and between the volcanic hills that distinguish this corner of the Mara. The plan was to head north across the Triangle and exit at the Oloololo Gate, then cross the National Reserve in the north and head ESE across the Olorukoyi Plain back to our lodgings at Kimana Mara Tented Camp. It wasn't terribly far, about 25...

Continued from part 2 As we followed the map on our phone to our campsite, the Kimana Mara Tented Camp, it led us to a soccer field adjacent to a small town. We looked around for any signs of a camp, but found nothing. We had clearly been led astray by our electronic guide. We drove on and asked the first group of people we came across, they said to continue on the dirt road, and we followed their directions, though the dirt road wove and split and came back together at intervals, and we were never quite sure which split to take. Soon we came to a perilous river crossing, not dangerous so much because of the volume of water...

It's amazing how the thrill of victory and the agony of defeat can forever change someone's life.  For Matt, it was a chance viewing of a segment about Paris-Roubaix (circa 1985) on ABC’s Wide World of Sports that opened his eyes to a world of competitive cycling that he didn’t know existed. If BMX and the Tour de France were on opposite ends of the cycling spectrum, here was a race that barreled right down the middle across the cobblestone roads of the French countryside.  Spring Classics season is the time of year Matt arrives at the office long before anyone else. With a slew of midweek races and the ability to watch live online, it’s not uncommon to show...