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News

Mask Tutorial 101

Mask Tutorial 101

Posted on May 11, 2020


We had a few requests for a mask tutorial video so here’s Muriel demonstrating the proper placement and fit. pic.twitter.com/EoVkfDBmRw — swrve (@swrve) May 12, 2020

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swrve: Matt’s Annual Spring Classics Preview

swrve: Matt’s Annual Spring Classics Preview

Posted on March 3, 2020


Spring Classics season is Matt's favorite part of the pro racing calendar so he put together a preview of the first half of the classics calendar and a breakdown of riders to watch.

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cycling professional cycling racing spring classics swrve
The Process: Made-in-USA swrve Jeans

The Process: Made-in-USA swrve Jeans

Posted on November 11, 2019


A behind-the-scenes look at all the steps that are part of bringing a run of made-in-USA swrve jeans to market.

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design jeans made-in-usa outdoor apparel sewing swrve urban cycling apparel USA
Grinduro! 2019 Report

Grinduro! 2019 Report

Posted on October 1, 2019


When a top 10 Paris-Roubaix finisher checks on your well being, that's probably a good sign you may have bitten off a little more than you can chew. To properly set the scene, do you remember in the original Rocky how there was a neighborhood Doo-wop group that would spend their evenings on the streets of Philadelphia harmonizing tunes while gathered around a trash can fire? That was us this past Saturday at Grinduro! but instead of the streets of Philly, we were high up in the Sierra Nevada mountains huddled around a campfire and instead of singing some oldies, we were muttering to ourselves about the frigid situation we paid to put ourselves in. And the icing on our frozen avocado...

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adventure bike ride cycling grinduro quincy swrve swrve in the wild
Subscribe to Win a $500 Credit!

Subscribe to Win a $500 Credit!

Posted on May 15, 2019


In celebration of Bike Month, we’re giving away a $500 credit to use on our site.Subscribe

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Let’s Talk About Repetitive Strain Injuries

Let’s Talk About Repetitive Strain Injuries

Posted on February 28, 2019


We spoke with Jay Palladino about preventing and treating repetitive strain injuries. Learn a little about how Sports Medicine Acupuncture has helped us deal with these types of injuries.

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2018 Holiday Gift Guide

2018 Holiday Gift Guide

Posted on November 26, 2018


Welcome to the holiday season!  If you haven't visited our site since this time last year, or you're looking for a digital wishlist to share with those special people in your life who might be in the market to buy you a gift, we assembled a gift guide of some of our newest offerings and most popular products. For a limited time, you can save 15% on the items listed below and across our site when you enter the code TISTHESEASON2018 at checkout. MODERNE 22oz Purist® Water bottles - $12.50 ea.  Even the cyclist who has everything can never have enough water bottles. The MODERNE bottle is our latest design and you can mix-n-match the bottle/cap for the ultimate in color customization....

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2018 christmas gift guide holiday season holidays swrve urban cycling apparel
KENYA - Part 6

KENYA - Part 6

Posted on August 2, 2018


continued from Part 5 we woke up to an early morning overcast sky to find ourselves in an empty field on a hilltop with a view of the surrounding area, the sounds of birds and insects filling the air. soon we heard a motorcycle in the distance. we were a little worried that we had camped on someone's land without permission, so when it got closer and came over, we were a tad apprehensive. but, of course, he just wanted to ask if everything was well. we thanked him for his concern and took the opportunity to inquire how to get to the sanctuary. he told us to keep following the road we had taken and said we would soon be...

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adventure africa kenya road trip
KENYA - Part 5

KENYA - Part 5

Posted on August 1, 2018


Continued from Part 4 we slept in that morning, recovering from the long and arduous day before. we awoke in the tranquility of the Kimana Camp for the second morning in a row, and as we slowly packed up and prepared to leave, we noticed Nelson dressed in his traditional garb, most likely waiting for us to rise. we waved and he came over, friendly and jovial as usual, and invited us to stop by his Masai village before we left. we loaded up the car and headed over, baboons shadowing us on the walk. we were very exited and deeply honored to be invited to enter the complex. as we arrived, we were greeted by chickens and cows engrossed in their...

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adventure africa kenya road trip
KENYA - Part 4

KENYA - Part 4

Posted on July 30, 2018


continued from Part 3 The Mara Triangle!   The Mara Triangle is the North-Western part of the Maasai Mara National Reserve, Kenya, and is managed by the not-for-profit organization The Mara Conservancy on behalf of Trans-Mara County Council. Divided from the rest of the Maasai Mara National Reserve by the Mara River, the 510 square km Mara Triangle is less visited and less crowded, often with many more game animals grazing on the plains and between the volcanic hills that distinguish this corner of the Mara. The plan was to head north across the Triangle and exit at the Oloololo Gate, then cross the National Reserve in the north and head ESE across the Olorukoyi Plain back to our lodgings at Kimana Mara Tented Camp. It wasn't terribly far, about 25...

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adventure africa kenya road trip
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